Visitor logs reveal there are a couple of large gambling groups and as many super affiliates that regularly spend quite a bit of time checking the domains listed for sale on Gambling Invest.
What logs don’t say are the reasons these organizations have for visiting Gambling Invest on a regular basis and in at least one case using some kind of automated script to download the listings.
Because they never even try to buy anything, I can only assume their repeated visits are motivated by trying to back engineer Gambling Invest’s domain portfolio.
The reason I came to this conclusion is because I used to do the exact same thing myself, monitoring whois details of companies for new acquisitions, registrations and cancellations of gambling domains.
At some point, I was monitoring the domain portfolios of well over 200 gambling companies. That’s how in 2015, for example, I was able to write about funny domains owned by gambling operators.
Then GDPR restrictions over the publications of whois details made the monitoring more difficult and I eventually abandoned the project, although to this day I routinely check out portfolios of competitors and clients using tools in the arsenal of every domain investor.
Can you learn how to buy domains from spying on third party portfolios?
It’s highly unlikely that on its own, monitoring anyone’s portfolio gives you the ability to compete in acquiring the same or similar domains, if that is what’s happening here.
The truth is that the Gambling Invest portfolio is the result of 10 years of part-time domain investing followed by 5 years and counting full time and checking for new domains for sale on Gambling Invest is not going to be enough to figure out our buying strategy.
Even if you understood which gambling keywords are worth tracking and buying, which is not complicated if you also keep an eye on domain sales, how you go about acquire domains for a commercial portfolio is a completely different matter when compared to one off acquisitions.
For once, it’s a 365 days activity. There are no free Saturdays or Sundays. No Christmas or bank holidays. Domains go up for auction every day and you can only plan your bids a couple of days in advance.
I frequently decline the opportunity to attend social events because I don’t want to risk bidding on a premium domain on the go. One time I couldn’t cancel my attendance, I found myself submitting offers and winning a GoDaddy auction while in a hospital ward recovering, 4 hours after heart surgery.
Always do your bidding
When a domain is up for auction, I strongly believe that a buyer should always do the bidding directly and live (proxy bidding is for amateurs and millionaires, not investors). And that means being busy for some periods of time throughout the day.
Across all different platforms I use to acquire domains, auctions often start before 7am and end the next day at 1am (UK time), with the period going from 5pm to 10pm (UK time) being the busiest.
Whilst I filter through lists of domains using a combination of free, paid and custom tools, I still manually comb through thousands of domains every day and ultimately place all bids myself, on as many as 20 domains per day.
I suspect the same work within an organization would require 3 to 4 people and that’s only to have a chance to compete. It doesn’t guarantee you’ll acquire the domains you want. Nor it means that the domains you want would be the right ones to have.
You can build custom tools to filter through lists of domains and even come up, as I did, with algorithms to evaluate them, but essentially individual feel and ability to recognize undervalued domains within a specific niche is the real added value here.
That only comes from having taken part in thousands of auctions as well as having negotiated with thousands of buyers over the years, along with being in a position to identify what type of domains sell and where they sell to at any specific time.
Looking for help investing in a portfolio?
If you are a gambling organization looking to invest in a commercial portfolio, please feel free to reach out. Getting advice from someone who has experience building a portfolio of domains for investment might help point the venture in the right direction more than spying on third party listings.
It’s also possible I’m being paranoid and I misread the intention behind the obsessive checking of the Gambling Invest listings by these organizations.
If you are reading this and are part of the organizations frequently looking at Gambling Invest domains and your goal is searching for a domain to buy without ever finding one to your liking, my bad.
I promise I will continue to improve the portfolio, so please keep looking. I’m sure sooner or later Gambling Invest will have the right domain for you.