Branding

A premium domain name that is easy to remember will help your players identify the gambling niche you are in with your brand, so that when they think poker or casino or sports betting, they immediately think of your brand.

Credibility

Owning a premium gambling domain shows players that you are serious about your business and that they can trust you.

Traffic

Premium domain names and in particular generic ones as well as brandables that have been used before, usually receive type-in traffic giving you a user base from the get go.

SEO

A domain name that was used before might have a strong backlink profile that will help you rank on search engines as well as drive high-quality targeted traffic to your website.

Investment

There is no doubt that domain names in general have been a great investment over the years. Gambling domains have gone up in value many times over the last 10 years. once you own a domain name, you only have to pay around $10 per year in renewal fees, a low cost to maintain a great investment.

Competition

If you buy a premium domain before your competition does, they won’t be able to use it to drive traffic to their website. There is no law against owning several domains and redirect the traffic to your main brand