Chris Lake at Search Engine Watch recently published a list of the most expensive keywords in the UK. Using data provided by SemRush, Lake analyzed the top 2000 keywords in the UK, discovering that 22 out of the top 25 are gambling related.
On a second look, it actually turns out that all top 25 are gambling-related as the keywords part of the Finance category are actually related to spreadbetting and forex, which although typically presented as financial products, they really are gambling no more no less than casino, blackjack and roulette.
Gambling Invest looked at who owns the dotcom domains matching the top 25 keywords in the Search Engine Watch list and these are our findings:
play live blackjack (£148.51 CPC): playliveblackjack.com is registered to a company in New York, which appears to be using fake whois details.
rolete (£144.76 CPC): rolete.com is registered to AskMySite.com.
live blackjack (£137.47 CPC): liveblackjack.com is a private registration, hosts a casino affiliate site.
beat online roulette (£135.23 CPC): beatonlineroulette.com is registered to a domain investor.
casinoonline (£131.08 CPC): casinoonline.com is a private registration, hosts a casino affiliate site.
online cas (£128.67 CPC): onlinecas.com is registered to Courtage Analyses Services (CAS), it hosts the company’s website (non-gambling related).
live roulette (£128.23 CPC): liveroulette.com is registered to NetPlay TV Group, redirecting traffic to SuperCasino.com.
play live roulette (£125.50 CPC): playliveroulette.com is registered to Gambling Invest’s parent company, available for sale in our domain shop.
online live blackjack (£122.61 CPC): onlineliveblackjack.com is registered to a Costa Rica gambling affiliate.
live casino (£122.09 CPC): not the most expensive keyword, but possibly the most expensive domain in this lot (together with casinoonline.com), livecasino.com’s registrant identity is protected. The domain currently hosts a very basic gambling affiliate site.
live online blackjack (£120.67 CPC): liveonlineblackjack.com is a private registration.
spread betting offers (£118.03 CPC): spreadbettingoffers.com is registered to Gambling Invest’s parent company, available for sale in our domain shop.
play live casino (£115.92 CPC): playlivecasino.com is registered to an internet marketing agency .
uk online casino sites (£114.84 CPC): ukonlinecasinosites.com was registered the day after the publication of the Search Engine Watch list.
ftse day trader (£112.69 CPC): ftsedaytrader.com is registered to a UK software company.
live dealer roulette (£112.31 CPC): livedealerroulette.com is registered to a UK gambling affiliate.
open a forex account (£112.25 CPC): openaforexaccount.com is registered to Harbinger Finance Limited.
rullet (£111.62 CPC): rullet.com is listed for sale.
casino oxford (£109.37 CPC): casinooxford.com is registered to a domain investor and listed for sale.
live blackjack online (£109.06 CPC): liveblackjackonline.com is registered privately.
australian online casino (£108.47 CPC): australianonlinecasino.com is a private registration, hosts a casino affiliate site.
roulet (£107.10 CPC): roulet.com is listed for sale.
live casino blackjack (£106.65 CPC): livecasinoblackjack.com is registered to TrafficLabel.com, appears to be used as part of a PBN.
livecasino (£104.62 CPC): see live casino.
online live casino uk (£104.41 CPC): onlinelivecasinouk.com was registered the day after the publication of the Search Engine Watch list by the same person who also registered ukonlinecasinosites.com.